10 Proven Strategies to Reduce Chargebacks for High-Risk Merchants
January 25, 2025
Why Chargebacks Matter More for High-Risk Merchants
High-risk merchants often face stricter chargeback thresholds. While a traditional business might tolerate 1% chargebacks, your processor might require you to stay under 0.5%.
10 Strategies to Reduce Chargebacks
1. Clear Billing Descriptors
Make sure your company name appears clearly on customer statements. Confused customers file chargebacks.
2. Excellent Customer Service
Make it easier to contact you than to call the bank. Respond within 24 hours.
3. Detailed Product Descriptions
Set accurate expectations. Disappointed customers become disputers.
4. Use AVS and CVV Verification
Require address and security code matching to prevent fraud.
5. Implement 3D Secure
Add an extra authentication layer for online transactions.
6. Clear Refund Policies
Display your return policy prominently. Honor it consistently.
7. Send Order Confirmations
Immediate email confirmations with tracking reduce "I never ordered this" chargebacks.
8. Monitor for Fraud Patterns
Use fraud detection tools to catch suspicious orders before shipping.
9. Keep Detailed Records
Documentation is your defense in chargeback disputes.
10. Use Chargeback Alerts
Services like Verifi and Ethoca notify you before chargebacks are filed.
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